Solar Shading 2030: Reinventing the Business Model

The solar shading industry is at a crossroads. What was once a complementary product has the potential to become essential in future buildings. Yet today, we are not there yet. Despite our proven impact on energy efficiency, comfort and CO₂ reduction, the industry remains fragmented and too often underestimated. If we want to be part of tomorrow's buildings, we will need to evolve, faster and together.

The Business CEO Summit 2026 is a call to action.

Building on previous ES-SO summits, this edition goes beyond awareness. It challenges us to rethink how we create value, collaborate and position solar shading within a rapidly changing construction ecosystem. Because the future will not be shaped by standalone products, but by integrated solutions.

Opportunities are clear—but not guaranteed:

• Passive cooling is gaining importance
• Regulation (EPBD) is shifting the market
• Technology and AI are unlocking new potential
• Integrated building solutions are becoming the norm

The question is: will we claim our place?

Together with industry leaders from across Europe, we will explore how to move from product supplier to indispensable partner in future buildings.

This summit is about leadership, transformation and making sure our industry earns its role, rather than assuming it.

Be part of the shift. Join us.

"At the upcoming 4th CEO Business Summit, our goal is to unite and define a future strategy for building a robust and sustainable industry. This summit will provide business leaders with unparalleled networking opportunities among peers in an extraordinary setting."

Anders Hall, President ES-SO

Proud Industry Sponsors 2025